Did you know that 95% of homebuyers use online resources during their property search? And this makes it 59% when it comes to commercial-space buyers. So why not boost your real estate ventures in the digital era via Digital Marketing? Now you will ask us what it means and how it works. So, Welcome to the ultimate guide on digital marketing in real estate!
The 4 P’s of marketing in Real Estate
Let’s break down the 4 P’s of marketing in Real Estate in simple terms with examples for the understanding of the common man:
1. Product
In real estate, the product isn’t just the physical property but also its features, location, and potential for growth or renovation. So here you have to think of the product as the actual house or property you’re trying to sell or rent. It’s not just the building itself but also everything that comes with it, like the location, size, and features. For example, if you’re selling a house, the product includes the number of bedrooms and bathrooms, whether it has a backyard, and if it’s in a safe neighbourhood.
2. Price
Pricing strategy in real estate involves setting a competitive yet profitable price point both for the buyer as well as the seller.
Price is how much money you’re asking for the property. It’s important to set the right price to attract buyers or renters. For instance, if you’re selling a small apartment in a busy city, you might need to set a higher price because of the high demand for living space. But if you’re selling a house in a less popular area, you might need to set a lower price to attract buyers.
3. Place
In real estate, “place” refers not only to the physical location of the property but also its positioning within the market. This involves understanding the target demographic and catering marketing efforts accordingly. Sin simple words, Place refers to where the property is located and how it fits into the market. This includes things like the neighbourhood, nearby amenities, and transportation options. For example, if you’re selling a house near good schools and parks, you might highlight those features to attract families. If you’re selling a condo in the city, you might focus on its proximity to public transportation and entertainment options.
4. Promotions
Promotions are the ways you advertise and market the property to attract buyers or renters. This includes both offline and online marketing like putting up signs, posting listings online, and hosting open houses. For example, you might create a flyer with photos and details about the property and distribute it in the neighbourhood. Or you might use social media to showcase the property to a wider audience. The goal is to get the word out and generate interest in the property.
10 Cutting-Edge Real Estate Marketing Strategies for Success
1. Enhance Your Potential by Outsourcing Digital Marketing
Sometimes, it’s helpful to let professionals handle your online marketing. Outsourcing means hiring experts to manage things like ads, social media, and your website. For instance, if you’re busy showing houses all day, a digital marketing agency can take care of creating ads and managing your online presence, giving you more time to focus on your clients.
2. Boost Your Brands’ Visibility via Facebook and Google ads
These are like billboards on the internet. You pay to show your property to people who might be interested. For example, if someone in your area searches “homes for sale,” your ad could pop up at the top of the search results or in their Facebook feed.
3. Identify High-Impact Marketing Channels
Focus on the methods that work best for you. If you find most of your clients through referrals, spend more time on that than on social media ads. It’s like putting your energy where it counts the most.
4. Dominate Your Presence in the Market with Focused SEO
Local SEO helps your website show up when people search for real estate in your area. This involves using specific words and phrases on your website that people in your city might search for. For example, if someone looks up “best real estate agent in [your town],” you want your website to be one of the first things they see.
5. Amplify Reach through WhatsApp Marketing
WhatsApp is like texting but for businesses. You can use it to chat with potential clients, share photos and videos of properties, and answer questions. It’s a more personal way to connect with people who are interested in what you have to offer.
6. Engage Audiences with Virtual Tours
Virtual tours let people explore a property without actually being there. It’s like taking a video game tour of a house! You can create 360-degree tours that show off every room and feature, giving potential buyers a better sense of what the property is like.
7. Catch the Customers Better by Providing Real Videos
Videos are like mini-movies that showcase your properties. You can create walkthroughs of homes, interviews with happy clients, or tips for first-time buyers. Videos grab people’s attention and make your listings stand out from the crowd.
8. Maximise your reach by Optimising Your Social Media
Social media is a great way to connect with people who might be interested in buying or selling a home. You can use platforms like Instagram and Facebook to share photos of your listings, post helpful tips and advice, and interact with your audience. Make sure your profiles are up-to-date and engaging to attract followers and potential clients.
9. Boost Conversion Rates by Optimising Your Website
Your website is like your online storefront. Make it easy for visitors to find what they’re looking for and contact you. You can add forms for people to request more information, sign up for updates, or schedule a showing. The goal is to capture their interest and turn them into leads.
10. Maximize Engagement via a Strong Email Newsletter Strategy
Email newsletters are like digital updates sent directly to people’s inboxes. You can use them to share news about the local real estate market, showcase new listings, and offer tips and advice. It’s a great way to stay top-of-mind with past clients and keep them informed about what’s happening in the market.
Digital marketing in real estate opens doors that you may not ebe even able to imagine right now. From virtual tours to social media, it’s about connecting with buyers. Trust our experts, optimise, and engage. Trust us when we say: The future of real estate is DIGITAL.
