Facebook ads are a great way to reach your target audience at an affordable price. Whether you’re launching a new product, promoting an event, or trying to drive traffic to your website, Facebook ads can help you achieve your goals with minimal upfront costs.
Advertising on Facebook has many benefits: You can target specific users based on their interests and demographic information. You can also set a budget and stop the campaign whenever you like.
With that said, creating a successful Facebook ads campaign isn’t always easy.
Creating ads is time-consuming, and it may take some experimentation before you find the right combination of images and copy.
Luckily, there are plenty of tips that can make advertising on Facebook more effective for your business or organization.
#1 Create Compelling Ads
The first step in creating effective Facebook ads is creating compelling ads. It’s important to remember that people are seeing your ads on the small screen of their mobile devices.
The images and copies you select should be large enough to capture attention, yet small enough to be easily readable on a phone.
While you can test different images and copy in your ads, it’s best to nail down your core message before you start creating ads. Once you have your core message, you can test different visuals and see which ones get the best response.
And remember to test different images for your ad headlines, as well as your image captions. You may discover that certain images work better for your headlines and captions, and vice versa.
#2 Use Video Ads
Most people think of Facebook as a place to share pictures and text, but the video is also a very effective type of content on Facebook. In fact, video ads are better at driving engagement than static ads.
According to Facebook’s data, video ads receive up to 44% more clicks and 97% more engagements when compared to static ads. If you have the resources to create short video ads, you should definitely consider doing so. You can either host the videos on Facebook or use the “embed” feature to insert videos from other sources.
If you’re creating video ads, there are a few tips to keep in mind: Your videos should be short (15-20 seconds is a good length). You should also focus on creating engaging content that encourages people to click through to your website.
Lastly, you should avoid making your video feel too sales-y. After all, you want your video to get views and engagements, not clicks.
#3 Be Clear About Your Call-To-Action
Your ad’s call-to-action (CTA) is the button or link that drives people to your website or landing page. Some ads have a single button that drives people to a single URL. Other ads have more than one CTA that drives users to different URLs.
No matter which type of ad you create, it’s important to be clear about what people will get when they click your CTA. Otherwise, people may click your ad and then immediately leave because they don’t understand what they’re seeing.
When setting up your CTA, follow these tips: Keep your CTA short. After all, you only have a few seconds to catch the attention of your audience. It’s best to keep your CTA short so people will understand what they’re clicking on.
Emphasize your CTA. If you have more than one CTA in your ad, make sure to emphasize the one you want people to click on. If you have different ads for different audiences, you can also use a different CTA for each audience.
#4 Don’t Neglect The Audience Network
The Audience Network is a network of websites and apps that Facebook uses to display ads to people. The Audience Network is incredibly powerful because it allows you to reach people you normally wouldn’t be able to.
For example, if you’re running a campaign to promote a sports event, you can use the Audience Network to reach people who play sports games on their mobile devices.
The only downside to the Audience Network is that you don’t get to select the websites or apps where your ads are shown. That’s why it’s important to account for all of the websites and apps that might be hosting your ads.
Don’t neglect the Audience Network. It can help you reach new audiences that you normally wouldn’t be able to reach.
#5 Try Different Ad Types To Find Out What Works For You
One of the best ways to improve your Facebook ad campaigns is to try different ad types. You may find that certain types of ads work better for your audience than others, or you may notice that some types of ads get more clicks.
To experiment with different ad types, start with the following ad types:
Video ads: Create video ads to promote your products or services. You can also create video ads to promote your Facebook Page.
Carousel ads: Create carousel ads to promote your products or services. Carousel ads display one image at a time, with a “Read More” button that drives people to a landing page.
Image ads: Image ads display a single image that links to your website or landing page.
Take Advantage of Facebook’s Tools And Resources
When you create a new Facebook ad campaign, you have access to some useful tools. You can use the “Advertiser” tab in the Facebook Business Manager to create and manage your ad campaigns.
You can also use the “Ads Manager” tab to create and manage your ad campaigns. Finally, you can use the Facebook Pixel to track your ad clicks and create custom audiences. When you use these tools, you can get valuable data and insights about your ad campaigns.
With this data, you can make changes to your campaigns to make them more effective. Facebook also has a ton of resources that you can use.
The Facebook Business Community is a great place to go for support, advice, and information. Facebook also hosts regular workshops and events where you can learn more about advertising on Facebook.
Facebook ads are extremely powerful and can have a huge impact on your business, but they're also very time-consuming to create. If you find yourself running ad campaigns that aren't converting as well as you'd like them to, the above 5 tips that will help you improve your Facebook marketing ad campaigns by boosting engagement on your ads, improving click-through rates (CTR), reducing cost per acquisition, and generating more leads for your bottom line.
Being smart about where you spend your advertising budget and getting advice from an expert social media marketing agency can help you make the best of your Facebook marketing ad campaign. With these tips in hand, along with the less obvious ones, you should be well on your way to seeing positive results from your efforts.